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- 2012006427 contributor B12434340.
- 2012006427 created "2013.".
- 2012006427 date "2013".
- 2012006427 date "2013.".
- 2012006427 dateCopyrighted "2013.".
- 2012006427 description "Includes bibliographical references ( p. [165]-273) and index.".
- 2012006427 description "The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.".
- 2012006427 extent "ix, 180 p. :".
- 2012006427 identifier "0415626390 (pbk. : alk. paper)".
- 2012006427 identifier "9780415626392 (pbk. : alk. paper)".
- 2012006427 issued "2013".
- 2012006427 issued "2013.".
- 2012006427 language "eng".
- 2012006427 publisher "New York : Routledge,".
- 2012006427 subject "658.4/012 23".
- 2012006427 subject "Business networks.".
- 2012006427 subject "HD30.28 .N4813 2013".
- 2012006427 subject "Marketing Planning.".
- 2012006427 subject "Strategic planning.".
- 2012006427 tableOfContents "The company as a network -- Analysis of the company environment and market (external analysis) -- Analyzing the company and competitors (internal analysis) -- Establishing the objectives -- Strategies to reach objectives -- Products, services, brands and packaging decisions -- Communication decisions -- Marketing channels decisions -- Sales force decisions -- Pricing decions -- Budgeting -- Strategic plan and projects management.".
- 2012006427 title "Demand driven strategic planning / Marcos Fava Neves.".
- 2012006427 type "text".