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- 2012006991 contributor B12435013.
- 2012006991 created "c2012.".
- 2012006991 date "2012".
- 2012006991 date "c2012.".
- 2012006991 dateCopyrighted "c2012.".
- 2012006991 description "Includes bibliographical references and index.".
- 2012006991 description "Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.".
- 2012006991 extent "ix, 166 p. :".
- 2012006991 identifier "9780132983211 (pbk. : alk. paper)".
- 2012006991 issued "2012".
- 2012006991 issued "c2012.".
- 2012006991 language "eng".
- 2012006991 publisher "Upper Saddle River, N.J. : FT Press,".
- 2012006991 subject "302.23/1 23".
- 2012006991 subject "HM742 .B74 2012".
- 2012006991 subject "Public relations.".
- 2012006991 subject "Social media.".
- 2012006991 tableOfContents "Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.".
- 2012006991 title "Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.".
- 2012006991 type "text".