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- 2012008485 contributor B12436789.
- 2012008485 created "c2012.".
- 2012008485 date "2012".
- 2012008485 date "c2012.".
- 2012008485 dateCopyrighted "c2012.".
- 2012008485 description "Description based on print version record and CIP data provided by publisher; resource not viewed.".
- 2012008485 description "It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.".
- 2012008485 extent "1 online resource.".
- 2012008485 hasFormat "Revenue disruption".
- 2012008485 identifier "9781118331897 (epub)".
- 2012008485 identifier "9781118334126 (pdf)".
- 2012008485 identifier "9781118335246 (mobipocket)".
- 2012008485 isFormatOf "Revenue disruption".
- 2012008485 issued "2012".
- 2012008485 issued "c2012.".
- 2012008485 language "eng".
- 2012008485 publisher "Hoboken, N.J. : Wiley,".
- 2012008485 relation "Revenue disruption".
- 2012008485 subject "658.8/02 23".
- 2012008485 subject "HF5415".
- 2012008485 subject "Marketing.".
- 2012008485 subject "Purchasing.".
- 2012008485 tableOfContents "It's the buyer, stupid -- The selling cry of the lonely hunter -- Before and after mad men : a brief history of marketing -- Demand generation emerges.".
- 2012008485 title "Revenue disruption [electronic resource] : game changing sales and marketing strategies to accelerate growth / Phil Fernandez.".
- 2012008485 type "text".