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- 2012009082 contributor B12437467.
- 2012009082 created "2012.".
- 2012009082 date "2012".
- 2012009082 date "2012.".
- 2012009082 dateCopyrighted "2012.".
- 2012009082 description "Includes bibliographical references and index.".
- 2012009082 description "Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.".
- 2012009082 extent "xviii, 203 p. :".
- 2012009082 identifier "9780203099551 (ebook)".
- 2012009082 identifier "9780415678612 (hardback)".
- 2012009082 identifier "9780415678629 (pbk.)".
- 2012009082 issued "2012".
- 2012009082 issued "2012.".
- 2012009082 language "eng".
- 2012009082 publisher "New York, NY : Routledge,".
- 2012009082 subject "381.0973 23".
- 2012009082 subject "Consumer behavior.".
- 2012009082 subject "Consumption (Economics)".
- 2012009082 subject "HF5415.13 .H3653 2012".
- 2012009082 subject "Manipulative behavior.".
- 2012009082 subject "Marketing Management.".
- 2012009082 tableOfContents "Out of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered.".
- 2012009082 title "The marketing matrix : how the corporation gets its power and how we can reclaim it / Gerard Hastings.".
- 2012009082 type "text".