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- 2012010668 contributor B12439343.
- 2012010668 created "c2012.".
- 2012010668 date "2012".
- 2012010668 date "c2012.".
- 2012010668 dateCopyrighted "c2012.".
- 2012010668 description "Includes bibliographical references (p. 317-322) and indexes.".
- 2012010668 description "Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .".
- 2012010668 extent "xxvii, 333 p. :".
- 2012010668 identifier "9780123859303 (pbk.)".
- 2012010668 issued "2012".
- 2012010668 issued "c2012.".
- 2012010668 language "eng".
- 2012010668 publisher "Amsterdam ; Boston : Morgan Kaufmann,".
- 2012010668 subject "006.7 23".
- 2012010668 subject "Online authorship.".
- 2012010668 subject "TK5105.888 .R427 2012".
- 2012010668 subject "Web site development.".
- 2012010668 subject "Web sites Design.".
- 2012010668 tableOfContents "Machine generated contents note: Chapter 1 Content! Content! Content! Chapter 2 Planning: Purposes, Site Visitors, Site Visitors' Conversations Interlude 1 Content Strategy Chapter 3 Designing Your Web Pages for Easy Use Chapter 4 Starting Well: Home Pages Chapter 5 Getting There: Pathway Pages Chapter 6 Breaking up and Organizing Content Chapter 7 Satisfying Visitors' Conversations Interlude 2 Writing Successful Marketing Copy Chapter 8 Announcing Your Topic With a Clear Title Chapter 9 Breaking Up Your Text with Headings Interlude 3 The New Life of Press Releases Chapter 10 Writing the conversation Chapter 11 Using Lists and Tables Interlude 4 Legal Information Can Be Clear Chapter 12 Writing Useful Links Chapter 13 Using Illustrations Effectively Chapter 14 Getting from Draft to Final Interlude 5 Creating an Organic Style Guide Chapter 15 Practicing User-Centered Design .".
- 2012010668 title "Letting go of the words / Janice (Ginny) Redish.".
- 2012010668 type "text".