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- 2012011065 contributor B12439815.
- 2012011065 created "c2012.".
- 2012011065 date "2012".
- 2012011065 date "c2012.".
- 2012011065 dateCopyrighted "c2012.".
- 2012011065 description "Includes bibliographical references (p. [165]-166) and index.".
- 2012011065 description "Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management.".
- 2012011065 extent "170 p. ;".
- 2012011065 identifier "9781409435952 (hardback : alk. paper)".
- 2012011065 issued "2012".
- 2012011065 issued "c2012.".
- 2012011065 language "eng".
- 2012011065 publisher "Farnham, Surrey, England ; Burlington, Vt. : Gower,".
- 2012011065 subject "658.8 23".
- 2012011065 subject "HC79.H53 L56 2012".
- 2012011065 subject "High technology Marketing.".
- 2012011065 subject "High technology industries Marketing.".
- 2012011065 subject "New products Marketing.".
- 2012011065 tableOfContents "Position the company -- Understand your customers -- Develop a long-term product strategy -- Offer a customer-focused service strategy -- Operate a flexible pricing strategy -- Broaden capability through collaboration -- Make knowledge a differentiator -- Manage the market -- Develop effective channels to market -- Maintain a culture of innovation -- Make it easy to do business -- Manage the sales cycle -- Enhance marketing management.".
- 2012011065 title "Taking technology to the market : a guide to the critical success factors in marketing technology / Ian Linton.".
- 2012011065 type "text".