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- 2012012665 contributor B12441671.
- 2012012665 created "c2013.".
- 2012012665 date "2013".
- 2012012665 date "c2013.".
- 2012012665 dateCopyrighted "c2013.".
- 2012012665 description "Introduction to social commerce -- Social media, social networks, and virtual worlds -- Supporting theories for social commerce -- Marketing communications in social media -- Customer engagement and metrics -- Social shopping: concepts, benefits, and models -- Social customer service and CRM -- The social enterprise: from recruiting to problem solving -- Innovative social commerce applications: from social government to entertainment and gaming -- Strategy and performance management in social commerce -- Implementing social commerce systems -- F-commerce.".
- 2012012665 extent "p. cm.".
- 2012012665 identifier "0133059316".
- 2012012665 identifier "9780133059311".
- 2012012665 issued "2013".
- 2012012665 issued "c2013.".
- 2012012665 language "eng".
- 2012012665 publisher "Boston : Pearson,".
- 2012012665 subject "658.8/72 23".
- 2012012665 subject "Customer relations.".
- 2012012665 subject "HF5415.1265 .S63 2013".
- 2012012665 subject "Internet marketing Social aspects.".
- 2012012665 subject "Management Social aspects.".
- 2012012665 subject "Marketing Social aspects.".
- 2012012665 subject "Social media.".
- 2012012665 tableOfContents "Introduction to social commerce -- Social media, social networks, and virtual worlds -- Supporting theories for social commerce -- Marketing communications in social media -- Customer engagement and metrics -- Social shopping: concepts, benefits, and models -- Social customer service and CRM -- The social enterprise: from recruiting to problem solving -- Innovative social commerce applications: from social government to entertainment and gaming -- Strategy and performance management in social commerce -- Implementing social commerce systems -- F-commerce.".
- 2012012665 title "Social commerce / Efraim Turban ... [et al.].".
- 2012012665 type "text".