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- 2012012775 contributor B12441808.
- 2012012775 created "2012.".
- 2012012775 date "2012".
- 2012012775 date "2012.".
- 2012012775 dateCopyrighted "2012.".
- 2012012775 description "Includes bibliographical references (p. [269]-279) and index.".
- 2012012775 description "Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law.".
- 2012012775 extent "294 p. :".
- 2012012775 identifier "9780230340343".
- 2012012775 issued "2012".
- 2012012775 issued "2012.".
- 2012012775 language "eng".
- 2012012775 publisher "New York, NY : Palgrave Macmillan,".
- 2012012775 subject "658.4/012 23".
- 2012012775 subject "HF5415.15 .C26 2012".
- 2012012775 subject "Product management.".
- 2012012775 subject "Strategic planning.".
- 2012012775 tableOfContents "Introduction -- The threat -- The financial challenge -- Know your enemy -- Competitive intelligence -- The key question -- Planning the defense -- Stopping the launch -- Blocking distribution -- Limiting awareness -- Preventing trial -- Fighting repeat -- Defense never ends -- Defensive strategy for innovators -- A cautionary word about competition law.".
- 2012012775 title "Defending your brand : how smart companies use defensive strategy to deal with competitive attacks / Tim Calkins.".
- 2012012775 type "text".