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- 2012014504 contributor B12443823.
- 2012014504 contributor B12443824.
- 2012014504 created "2012.".
- 2012014504 date "2012".
- 2012014504 date "2012.".
- 2012014504 dateCopyrighted "2012.".
- 2012014504 description "Description based on print version record and CIP data provided by publisher; resource not viewed.".
- 2012014504 description "Includes bibliographical references and index.".
- 2012014504 description "Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.".
- 2012014504 extent "1 online resource.".
- 2012014504 hasFormat "Statistical methods in customer relationship management".
- 2012014504 identifier "9781118349182 (MobiPocket)".
- 2012014504 identifier "9781118349199 (ePub)".
- 2012014504 identifier "9781118349205 ( Adobe PDF)".
- 2012014504 isFormatOf "Statistical methods in customer relationship management".
- 2012014504 issued "2012".
- 2012014504 issued "2012.".
- 2012014504 language "eng".
- 2012014504 publisher "Hoboken, N.J. : Wiley,".
- 2012014504 relation "Statistical methods in customer relationship management".
- 2012014504 subject "658.8/12015195 23".
- 2012014504 subject "Customer relations Management Statistical models.".
- 2012014504 subject "Customer relations Management.".
- 2012014504 subject "HF5415.5".
- 2012014504 tableOfContents "Introduction -- CRM in action -- Customer acquisition -- Customer retention -- Balancing customer acquisition and customer retention -- Customer churn -- Customer win-back -- Implementing CRM models -- Future of CRM models.".
- 2012014504 title "Statistical methods in customer relationship management [electronic resource] / V. Kumar, J. Andrew Petersen.".
- 2012014504 type "text".