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- 2012015325 contributor B12444792.
- 2012015325 contributor B12444793.
- 2012015325 created "c2012.".
- 2012015325 date "2012".
- 2012015325 date "c2012.".
- 2012015325 dateCopyrighted "c2012.".
- 2012015325 description "Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.".
- 2012015325 description "Includes bibliographical references (p. 303-320) and index.".
- 2012015325 extent "xii, 335 p. ;".
- 2012015325 identifier "0071782893 (alk. paper)".
- 2012015325 identifier "9780071782890 (alk. paper)".
- 2012015325 issued "2012".
- 2012015325 issued "c2012.".
- 2012015325 language "eng".
- 2012015325 publisher "New York, NY : McGraw-Hill,".
- 2012015325 subject "658.8/27 23".
- 2012015325 subject "Branding (Marketing)".
- 2012015325 subject "HF5415.1255 .C478 2012".
- 2012015325 subject "Strategic planning.".
- 2012015325 tableOfContents "Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.".
- 2012015325 title "The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.".
- 2012015325 type "text".