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- 2012016195 contributor B12445820.
- 2012016195 created "c2012.".
- 2012016195 date "2012".
- 2012016195 date "c2012.".
- 2012016195 dateCopyrighted "c2012.".
- 2012016195 description "Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security.".
- 2012016195 description "Includes bibliographical references (p. [159]-175) and index.".
- 2012016195 extent "xvi, 185 p. :".
- 2012016195 identifier "9781433115615 (pbk. : alk. paper)".
- 2012016195 identifier "9781433115622 (hardcover : alk. paper)".
- 2012016195 identifier "9781453908433 (e-book)".
- 2012016195 issued "2012".
- 2012016195 issued "c2012.".
- 2012016195 language "eng".
- 2012016195 publisher "New York : Peter Lang,".
- 2012016195 subject "658.8/72 23".
- 2012016195 subject "HF5415.1265 .O348 2012".
- 2012016195 subject "Internet marketing.".
- 2012016195 subject "Mobile commerce.".
- 2012016195 subject "Mobile communication systems.".
- 2012016195 subject "Telemarketing.".
- 2012016195 tableOfContents "Advances in mobile information technology -- Technology adoption and diffusion theories -- Mobile marketing framework -- Ubiquity : conceptualizing time and space -- 2d codes and near field communication -- Mobile advertising and promotion -- Location-based services -- Mobile payment and security.".
- 2012016195 title "Fundamentals of mobile marketing : theories and practices / Shintaro Okazaki.".
- 2012016195 type "text".