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- 2012016979 contributor B12446744.
- 2012016979 created "c2012.".
- 2012016979 date "2012".
- 2012016979 date "c2012.".
- 2012016979 dateCopyrighted "c2012.".
- 2012016979 description "The writing style of philanthropy -- The importance of being urgent -- Make it easy to read -- Long messages work better -- Grammar for fundraisers -- The content of fundraising -- Persuade with story, not statistics -- Keep it simple -- Make it all about the donor -- I have bad news and good news -- Have a clear call to action -- P.S. I love you -- The design of fundraising -- Design for older eyes -- Don't skimp on emphasis -- Make images work for you -- Plain, corny, and obvious -- The mental game of fundraising -- Self-centric fundraising -- Three things you should know about donors -- Three deadly fundraising myths -- Proud to be a fundraiser.".
- 2012016979 extent "p. cm.".
- 2012016979 identifier "9781889102023 (pbk. : alk. paper)".
- 2012016979 issued "2012".
- 2012016979 issued "c2012.".
- 2012016979 language "eng".
- 2012016979 publisher "Medfield, MA : Emerson & Church,".
- 2012016979 subject "658.15/224 23".
- 2012016979 subject "Fund raising.".
- 2012016979 subject "HV41.2 .B76 2012".
- 2012016979 subject "Nonprofit organizations Marketing.".
- 2012016979 subject "Nonprofit organizations Public relations.".
- 2012016979 tableOfContents "The writing style of philanthropy -- The importance of being urgent -- Make it easy to read -- Long messages work better -- Grammar for fundraisers -- The content of fundraising -- Persuade with story, not statistics -- Keep it simple -- Make it all about the donor -- I have bad news and good news -- Have a clear call to action -- P.S. I love you -- The design of fundraising -- Design for older eyes -- Don't skimp on emphasis -- Make images work for you -- Plain, corny, and obvious -- The mental game of fundraising -- Self-centric fundraising -- Three things you should know about donors -- Three deadly fundraising myths -- Proud to be a fundraiser.".
- 2012016979 title "The fundraiser's guide to irresistible communications : real-world, field-tested strategies for raising more money / Jeff Brooks.".
- 2012016979 type "text".