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- 2012017351 contributor B12447179.
- 2012017351 contributor B12447180.
- 2012017351 created "c2013.".
- 2012017351 date "2013".
- 2012017351 date "c2013.".
- 2012017351 dateCopyrighted "c2013.".
- 2012017351 description "Includes bibliographical references and indexes.".
- 2012017351 description "Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.".
- 2012017351 extent "xxviii, 589 p. :".
- 2012017351 identifier "0132720825".
- 2012017351 identifier "9780132720823".
- 2012017351 issued "2013".
- 2012017351 issued "c2013.".
- 2012017351 language "eng".
- 2012017351 publisher "Boston : Pearson,".
- 2012017351 subject "658.8/7 23".
- 2012017351 subject "HF5429 .B45 2013".
- 2012017351 subject "Retail trade Management.".
- 2012017351 tableOfContents "Preface -- About the authors -- Acknowledgments -- An overview of strategic retail management -- An introduction to retailing -- Building and sustaining relationships in retailing -- Strategic planning in retailing -- Situation analysis -- Retail institutions by ownership 1 -- Retail institutions by store-based strategy mix -- Web, nonstore-based, and other forms of nontraditional retailing -- Targeting customers and gathering information -- Identifying and understanding consumers -- Information gathering and processing in retailing -- Choosing a store location -- Trading-area analysis -- Capter 10 site selection -- Managing a retail business -- Retail organization and human resource management -- Operations management financial dimensions -- Operations management operational dimensions -- Merchandise management and pricing -- Developing merchandise plans -- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating with the customer -- Establishing and maintaining a retail image -- Promotional strategy -- Putting it all together 565 -- Integrating and controlling the retail strategy -- Appendix: careers in retailing -- Glossary -- Endnotes -- Name index -- Subject index.".
- 2012017351 title "Retail management : a strategic approach / Barry Berman, Joel R. Evans.".
- 2012017351 type "text".