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- 2012018903 contributor B12448970.
- 2012018903 created "c2012.".
- 2012018903 date "2012".
- 2012018903 date "c2012.".
- 2012018903 dateCopyrighted "c2012.".
- 2012018903 description "Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.".
- 2012018903 description "Includes bibliographical references (p. 175-183) and index.".
- 2012018903 extent "xi, 198 p. ;".
- 2012018903 identifier "9780810884069 (cloth : alk. paper)".
- 2012018903 issued "2012".
- 2012018903 issued "c2012.".
- 2012018903 language "eng".
- 2012018903 publisher "Lanham : Scarecrow Press,".
- 2012018903 spatial "United States".
- 2012018903 subject "659.10973 23".
- 2012018903 subject "Advertising United States History.".
- 2012018903 subject "HF5813.U6 A733 2012".
- 2012018903 tableOfContents "Colonial America and advertising -- The first advertising agents in the United States -- P.T. Barnum and his influence on advertising -- Lydia Pinkham and her vegetable compound: the advertising of a patent medicine -- John Wanamaker and retail advertising -- Albert Lasker and the Lord & Thomas Advertising Agency's influence on advertising -- The rise of Procter & Gamble and the advertising of Ivory soap -- Elliott White Springs and the mid-1900s advertising campaign for the Springs Cotton Mills -- Stanley B. Resor and the J. Walter Thompson Company: 1908-1961 -- The development of advertising education in the United States: a brief history.".
- 2012018903 title "The rise of advertising in the United States : a history of innovation to 1960 / Edd Applegate.".
- 2012018903 type "text".