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- 2012019622 contributor B12449837.
- 2012019622 created "c2013.".
- 2012019622 date "2013".
- 2012019622 date "c2013.".
- 2012019622 dateCopyrighted "c2013.".
- 2012019622 description "Includes bibliographical references and index.".
- 2012019622 description "Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.".
- 2012019622 extent "ix, 294 p. ;".
- 2012019622 identifier "9780814432556".
- 2012019622 issued "2013".
- 2012019622 issued "c2013.".
- 2012019622 language "eng".
- 2012019622 publisher "New York : American Management Association,".
- 2012019622 subject "658.8/72 23".
- 2012019622 subject "Customer relations.".
- 2012019622 subject "HF5415.1265 .G644 2013".
- 2012019622 subject "Internet marketing.".
- 2012019622 subject "Online social networks.".
- 2012019622 subject "Social marketing.".
- 2012019622 subject "Social media.".
- 2012019622 tableOfContents "Social marketing : even more important than you think -- Devising your strategy and getting started -- Engagement 101 : determine your voice and personality -- How to develop content that promotes engagement -- Become truly customer-centric and reap the advantages -- How to avoid pitfalls, deal with crises, and keep your brand's reputation intact -- How to staff your social team and organize for more effective engagement -- Tools for producing more relevant, targeted engagement -- How to identify influencers, work with vips, and grow word of mouth substantially -- How to build strong relationships with bloggers and work with online personalities -- Increase engagement by turning your employees into marketers -- How to engage with ROI in mind -- Going social in real life.".
- 2012019622 title "Going social : excite customers, generate buzz, and energize your brand with the power of social media / Jeremy Goldman.".
- 2012019622 type "text".