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- 2012022501 contributor B12453195.
- 2012022501 created "2012.".
- 2012022501 date "2012".
- 2012022501 date "2012.".
- 2012022501 dateCopyrighted "2012.".
- 2012022501 description "Includes bibliographical references (p. [229]-238) and index.".
- 2012022501 extent "248 p. :".
- 2012022501 identifier "9780230340336 (pbk.)".
- 2012022501 identifier lgcover.9780230340336.jpg.
- 2012022501 issued "2012".
- 2012022501 issued "2012.".
- 2012022501 language "eng".
- 2012022501 publisher "New York : Palgrave Macmillan,".
- 2012022501 subject "658.8/02 23".
- 2012022501 subject "BUSINESS & ECONOMICS / Marketing / General bisacsh.".
- 2012022501 subject "BUSINESS & ECONOMICS / Marketing / Research bisacsh.".
- 2012022501 subject "HF5415.13 .C253 2012".
- 2012022501 subject "Marketing Planning.".
- 2012022501 title "Breakthrough marketing plans : how to stop wasting time and start driving growth / Tim Calkins.".
- 2012022501 type "text".
