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- 2012022933 alternative "V. Kumar".
- 2012022933 contributor B12453736.
- 2012022933 contributor B12453737.
- 2012022933 created "2012.".
- 2012022933 date "2012".
- 2012022933 date "2012.".
- 2012022933 dateCopyrighted "2012.".
- 2012022933 description "Includes bibliographical references.".
- 2012022933 description "v. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management.".
- 2012022933 extent "v. cm.".
- 2012022933 identifier "9788132109037 (hbk. : alk. paper)".
- 2012022933 isPartOf "Legends in marketing".
- 2012022933 issued "2012".
- 2012022933 issued "2012.".
- 2012022933 language "eng".
- 2012022933 publisher "New Delhi ; Thousand Oaks : SAGE Publications,".
- 2012022933 subject "658.8 23".
- 2012022933 subject "Customer relations.".
- 2012022933 subject "HF5415 .K834 2012".
- 2012022933 subject "Marketing.".
- 2012022933 subject "Retail trade.".
- 2012022933 tableOfContents "v. 1. Retailing : market and firm level -- v. 2. Retailing : store and customer level -- v. 3. International marketing -- v. 4. Forecasting in marketing -- v. 5. Marketing research : applications -- v. 6. Marketing research : new methodology -- v. 7. Marketing strategy : firm -- v. 8. Marketing strategy : customer -- v. 9. Business-to-business -- v. 10. Customer relationship management.".
- 2012022933 title "Legends in marketing. V. Kumar / series editor, Jagdish N. Sheth.".
- 2012022933 title "V. Kumar".
- 2012022933 type "text".