Matches in Library of Congress for { <http://lccn.loc.gov/2012023464> ?p ?o. }
Showing items 1 to 24 of
24
with 100 items per page.
- 2012023464 contributor B12454362.
- 2012023464 contributor B12454363.
- 2012023464 created "c2013.".
- 2012023464 date "2013".
- 2012023464 date "c2013.".
- 2012023464 dateCopyrighted "c2013.".
- 2012023464 description "Includes bibliographical references and index.".
- 2012023464 description "Preface -- The argument -- What drives new product development -- Moving to the upper right -- The upper right : the value quadrant -- The core of a successful brand strategy : breakthrough products and services -- The process -- A comprehensive approach to user-centered, integrated new product development -- Integrating disciplines and managing diverse teams -- Understanding the user's needs, wants, and desires -- Further evidence -- Service innovation : breakthrough innovation on the product-service eco-system continuum -- Case studies : the power of the upper right -- Case studies : the global power of the upper right -- Where are they now? -- Epilogue.".
- 2012023464 extent "xxxvi, 379 p. :".
- 2012023464 identifier "0133011429".
- 2012023464 identifier "9780133011425 (hardcover : alk. paper)".
- 2012023464 issued "2013".
- 2012023464 issued "c2013.".
- 2012023464 language "eng".
- 2012023464 publisher "Upper Saddle River, N.J. : FT Press,".
- 2012023464 subject "658.5/75 23".
- 2012023464 subject "HF5415.153 .C34 2013".
- 2012023464 subject "Marketing research.".
- 2012023464 subject "New products.".
- 2012023464 subject "Product management.".
- 2012023464 subject "Production planning.".
- 2012023464 tableOfContents "Preface -- The argument -- What drives new product development -- Moving to the upper right -- The upper right : the value quadrant -- The core of a successful brand strategy : breakthrough products and services -- The process -- A comprehensive approach to user-centered, integrated new product development -- Integrating disciplines and managing diverse teams -- Understanding the user's needs, wants, and desires -- Further evidence -- Service innovation : breakthrough innovation on the product-service eco-system continuum -- Case studies : the power of the upper right -- Case studies : the global power of the upper right -- Where are they now? -- Epilogue.".
- 2012023464 title "Creating breakthrough products : revealing the secrets that drive global innovation / Jonathan Cagan, and Craig M. Vogel.".
- 2012023464 type "text".