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- 2012024141 contributor B12455155.
- 2012024141 created "c2013.".
- 2012024141 date "2013".
- 2012024141 date "c2013.".
- 2012024141 dateCopyrighted "c2013.".
- 2012024141 description "Includes bibliographical references and index.".
- 2012024141 extent "xxviii, 562 p. :".
- 2012024141 identifier "9780132664257 (hbk.)".
- 2012024141 issued "2013".
- 2012024141 issued "c2013.".
- 2012024141 language "eng".
- 2012024141 publisher "Boston : Pearson,".
- 2012024141 subject "658.8/27 23".
- 2012024141 subject "Brand name products Management.".
- 2012024141 subject "HD69.B7 K45 2013".
- 2012024141 title "Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller.".
- 2012024141 type "text".