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- 2012024820 contributor B12455934.
- 2012024820 created "2012.".
- 2012024820 date "2012".
- 2012024820 date "2012.".
- 2012024820 dateCopyrighted "2012.".
- 2012024820 description "Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.".
- 2012024820 description "Includes bibliographical references (p. 169-179).".
- 2012024820 extent "ix, 179 p. ;".
- 2012024820 identifier "9780801452031 (cloth)".
- 2012024820 identifier "9780801478192 (pbk. : alk. paper)".
- 2012024820 issued "2012".
- 2012024820 issued "2012.".
- 2012024820 language "eng".
- 2012024820 publisher "Ithaca ; London : Cornell University Press,".
- 2012024820 subject "338.4/7910688 23".
- 2012024820 subject "Branding (Marketing)".
- 2012024820 subject "Hospitality industry Marketing.".
- 2012024820 subject "TX911.3.M3 D48 2012".
- 2012024820 tableOfContents "Hospitality marketing and branding : past and future -- Contemporary branding challenges -- Branding and the Internet -- Case study : Carnival Cruise Lines -- Global brand expansion -- Branding beyond borders -- Brand strategies -- Case study : Ritz-Carlton Bali -- Assessing brand equity -- Brand positioning -- Brand extensions and customer loyalty -- Case study : Taj hotels, resorts, and palaces -- Managing marketing relationships -- Franchising your brand -- Brand partnerships -- Case study : Groupon.".
- 2012024820 title "Hospitality branding / Chekitan S. Dev.".
- 2012024820 type "text".