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- 2012025366 contributor B12456564.
- 2012025366 contributor B12456565.
- 2012025366 created "c2013.".
- 2012025366 date "2013".
- 2012025366 date "c2013.".
- 2012025366 dateCopyrighted "c2013.".
- 2012025366 description "Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.".
- 2012025366 extent "viii, 226 p. :".
- 2012025366 identifier "0071799370 (alk. paper)".
- 2012025366 identifier "9780071799379 (alk. paper)".
- 2012025366 issued "2013".
- 2012025366 issued "c2013.".
- 2012025366 language "eng".
- 2012025366 publisher "New York : McGraw-Hill,".
- 2012025366 subject "658.8/72 23".
- 2012025366 subject "Branding (Marketing)".
- 2012025366 subject "Customer loyalty.".
- 2012025366 subject "HF5415.1265 .A46 2013".
- 2012025366 subject "Internet marketing.".
- 2012025366 subject "Social media.".
- 2012025366 subject "Tasti D-Lite (Firm)".
- 2012025366 tableOfContents "Introduction to a Tasti story -- The race for transparency -- Going behind the brand -- Character in 140 characters -- Don't be boring (and other thoughts on relevance) -- You can't outsource relationships -- Rolling with the big boys -- Brand stewardship -- The location business -- Meet your co-creators -- The social future.".
- 2012025366 title "The Tasti D-Lite way : social media marketing lessons for building loyalty and a brand customers crave / James Amos and B.J. Emerson.".
- 2012025366 type "text".