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- 2012028086 contributor B12459719.
- 2012028086 contributor B12459720.
- 2012028086 created "c2013.".
- 2012028086 date "2013".
- 2012028086 date "c2013.".
- 2012028086 dateCopyrighted "c2013.".
- 2012028086 description "Includes bibliographical references and index.".
- 2012028086 extent "xvii, 796 p. :".
- 2012028086 identifier "9780077861056 (alk. paper)".
- 2012028086 issued "2013".
- 2012028086 issued "c2013.".
- 2012028086 language "eng".
- 2012028086 publisher "New York, NY : McGraw-Hill Irwin,".
- 2012028086 subject "658.8 23".
- 2012028086 subject "HF5415.13 .P387 2013".
- 2012028086 subject "Marketing Management Case studies.".
- 2012028086 subject "Marketing Management.".
- 2012028086 title "Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr.".
- 2012028086 type "text".