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- 2012028267 contributor B12459936.
- 2012028267 contributor B12459937.
- 2012028267 date "2013".
- 2012028267 description "Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.".
- 2012028267 description "Includes bibliographical references and index.".
- 2012028267 extent "xxi, 177 pages :".
- 2012028267 identifier "1555708897".
- 2012028267 identifier "9781555708894".
- 2012028267 isPartOf "How-to-do-it manuals".
- 2012028267 issued "2013".
- 2012028267 language "eng".
- 2012028267 spatial "United States".
- 2012028267 subject "025.2/84 23".
- 2012028267 subject "Electronic information resources Marketing.".
- 2012028267 subject "Libraries Marketing.".
- 2012028267 subject "Libraries Special collections Electronic information resources.".
- 2012028267 subject "Libraries United States Marketing Case studies.".
- 2012028267 subject "Z692.C65 K46 2013".
- 2012028267 tableOfContents "Determining the purpose of your marketing plan -- Fashioning your marketing plan -- Implementing your marketing plan -- Constructing your written marketing plan report -- Assessing your marketing plan -- Revising and updating your marketing plan (lather, rinse, and repeat) -- Sample marketing plans. Example 1, Marketing plan from an all-electronic library -- Example 2. Marketing plan from a public library, sample 1 -- Example 3. Marketing plan from a public library, sample 2 -- Example 4. Marketing plan from a university library -- Appendix 1. Miller Library logo -- Appendix 2. Activity planning feedback -- Appendix 3. Speaker assessment form -- Appendix 4. Target audience/specific media -- Appendix 5. Media contacts -- Appendix 6. Marketing timeline for standing annual activities -- Appendix 7. Public relation/marketing request -- Appendix 8. Flier posting information ; Mailbox stuffing information -- Appendix 9. Table tent guidelines for campus dining halls.".
- 2012028267 title "Marketing your library's electronic resources : a how-to-do-it manual / Marie R. Kennedy & Cheryl LaGuardia.".
- 2012028267 type "text".