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- 2012028708 contributor B12460464.
- 2012028708 contributor B12460465.
- 2012028708 created "2013.".
- 2012028708 date "2013".
- 2012028708 date "2013.".
- 2012028708 dateCopyrighted "2013.".
- 2012028708 description "Includes bibliographical references and indexes.".
- 2012028708 description "Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.".
- 2012028708 extent "xvi, 608 p. :".
- 2012028708 identifier "9780273727644 (pbk. : alk. paper)".
- 2012028708 issued "2013".
- 2012028708 issued "2013.".
- 2012028708 language "eng".
- 2012028708 publisher "Harlow, England ; New York : Pearson,".
- 2012028708 subject "658.8 23".
- 2012028708 subject "HF5415 .B6336 2013".
- 2012028708 subject "Marketing.".
- 2012028708 tableOfContents "Marketing dynamics -- The European marketing environment -- Buyer behaviour -- Segmenting markets -- Marketing information and research -- Product -- Price -- Place -- Promotion : integrated marketing communication -- Promotion : advertising and sales promotion -- Promotion : direct and digital marketing -- Promotion : personal selling, PR, and sponsorship -- Marketing strategy and planning -- Services and non-profit marketing.".
- 2012028708 title "Essentials of marketing / Frances Brassington, Stephen Pettitt.".
- 2012028708 type "text".