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- 2012030984 contributor B12463060.
- 2012030984 contributor B12463061.
- 2012030984 created "c2013.".
- 2012030984 date "2013".
- 2012030984 date "c2013.".
- 2012030984 dateCopyrighted "c2013.".
- 2012030984 description "Includes bibliographical references (p. 455-478) and index.".
- 2012030984 extent "xlvii, 507 p. :".
- 2012030984 identifier "0078028922 (alk. paper)".
- 2012030984 identifier "9780078028922 (alk. paper)".
- 2012030984 issued "2013".
- 2012030984 issued "c2013.".
- 2012030984 language "eng".
- 2012030984 publisher "New York, NY : McGraw-Hill/Irwin,".
- 2012030984 subject "658.8 23".
- 2012030984 subject "HF5415 .K452 2013".
- 2012030984 subject "Marketing.".
- 2012030984 title "Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.".
- 2012030984 type "text".