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- 2012031489 contributor B12463633.
- 2012031489 date "2013".
- 2012031489 description "Includes bibliographical references and index.".
- 2012031489 description "Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.".
- 2012031489 extent "xiii, 245 pages :".
- 2012031489 identifier "9781452230047 (pbk. : alk. paper)".
- 2012031489 issued "2013".
- 2012031489 language "eng".
- 2012031489 subject "658.8 23".
- 2012031489 subject "HF5415.13 .C676 2013".
- 2012031489 subject "Marketing Management.".
- 2012031489 subject "Small business marketing.".
- 2012031489 tableOfContents "Marketing in an entrepreneurial context -- Finding and evaluating the right marketing opportunity -- Using marketing research to ensure entrepreneurial success -- Understanding customers and competitors -- Segmentation, targeting, and positioning -- Developing new products and services -- Building and sustaining the entrepreneurial brand -- Entrepreneurial pricing -- Entrepreneurial channel development and supply chain management -- Entrepreneurial promotion: doing more with less! -- The entrepreneurial marketing plan.".
- 2012031489 title "Marketing for entrepreneurs : concepts and applications for new ventures / Frederick G. Crane, Northeastern University.".
- 2012031489 type "text".