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- 2012034102 contributor B12466598.
- 2012034102 contributor B12466599.
- 2012034102 created "c2013.".
- 2012034102 date "2013".
- 2012034102 date "c2013.".
- 2012034102 dateCopyrighted "c2013.".
- 2012034102 description "Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.".
- 2012034102 extent "xx, 186 p. ;".
- 2012034102 identifier "0071802029 (alk. paper)".
- 2012034102 identifier "9780071802024 (alk. paper)".
- 2012034102 issued "2013".
- 2012034102 issued "c2013.".
- 2012034102 language "eng".
- 2012034102 publisher "New York : McGraw-Hill,".
- 2012034102 subject "658.8/72 23".
- 2012034102 subject "HF5415.1265 .M3287 2013".
- 2012034102 subject "Internet marketing Social aspects.".
- 2012034102 subject "Marketing Social aspects.".
- 2012034102 subject "Social media Economic aspects.".
- 2012034102 tableOfContents "Play the impulse game -- Involve them -- The experiential imperative -- Incentivize intelligently -- Sell with scarcity -- Build consistency -- Reciprocity rules -- Social validation -- Arm yourself with authority -- Like and be loved -- Drive discovery -- Be purpose driven -- Deliver zmots -- Flip the funnel -- Interest pays -- Sell shovels -- Shopping first, social second -- Sell to niche markets -- Get rated. get reviewed -- Go mobile.".
- 2012034102 title "The social commerce handbook : 20 secrets for turning social media into social sales / Paul Marsden and Paul Chaney.".
- 2012034102 type "text".