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- 2012034833 contributor B12467425.
- 2012034833 date "2013".
- 2012034833 description "Includes bibliographical references and index.".
- 2012034833 description "Preface -- List of contributors -- Authors' acknowledgements -- Publisher's acknowledgements -- The principles of social marketing -- What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- Understanding the citizen -- Understanding the consumer : the role of theory -- Conducting reasearch in social marketing -- Segmentation -- Social forces and population-level effects -- Designing effective social marketing solutions -- Designing social marketing interventions : products, services, locations, channels -- Message framing -- Creativity in social marketing -- Media in social marketing -- Measurement and evaluation of social marketing programmes -- Glossary -- Index.".
- 2012034833 extent "pages cm".
- 2012034833 identifier "9780273727224 (print)".
- 2012034833 issued "2013".
- 2012034833 language "eng".
- 2012034833 subject "658.8 23".
- 2012034833 subject "HF5414 .E1794 2013".
- 2012034833 subject "Social marketing.".
- 2012034833 tableOfContents "Preface -- List of contributors -- Authors' acknowledgements -- Publisher's acknowledgements -- The principles of social marketing -- What is social marketing? -- The core principles of social marketing -- The social marketing intervention planning process -- Upstream, policy, and partnerships -- Ethical issues in social marketing -- Understanding the citizen -- Understanding the consumer : the role of theory -- Conducting reasearch in social marketing -- Segmentation -- Social forces and population-level effects -- Designing effective social marketing solutions -- Designing social marketing interventions : products, services, locations, channels -- Message framing -- Creativity in social marketing -- Media in social marketing -- Measurement and evaluation of social marketing programmes -- Glossary -- Index.".
- 2012034833 title "Social marketing / Lynne Eagle, Stephan Dahl, Susie Hill, Sara Bird, Fiona Spotswood and Alan Tapp.".
- 2012034833 type "text".