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- 2012035315 contributor B12467977.
- 2012035315 date "2013".
- 2012035315 description "Includes bibliographical references (pages [231]-271) and index.".
- 2012035315 description "Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.".
- 2012035315 extent "xiii, 287 pages :".
- 2012035315 identifier "9780804768719 (alk. paper)".
- 2012035315 issued "2013".
- 2012035315 language "eng".
- 2012035315 subject "658.4/5 23".
- 2012035315 subject "Business communication Case studies.".
- 2012035315 subject "Communication in management Case studies.".
- 2012035315 subject "HD30.3 .F667 2013".
- 2012035315 tableOfContents "Why explore storytelling in business? -- A framework for organizational storytelling -- Stories about strategy : Schering-Plough -- Schering-Plough : lessons learned -- Stories and the corporate brand : Chevron -- Chevron : lessons learned -- Digital stories for business : FedEx -- FedEx : lessons learned -- Storytelling workshops for change : Philips -- Philips : lessons learned -- Ending with a beginning.".
- 2012035315 title "Storytelling in business : the authentic and fluent organization / Janis Forman.".
- 2012035315 type "text".