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- 2012036653 contributor B12469455.
- 2012036653 contributor B12469456.
- 2012036653 created "2013.".
- 2012036653 date "2013".
- 2012036653 date "2013.".
- 2012036653 dateCopyrighted "2013.".
- 2012036653 description "Includes bibliographical references and index.".
- 2012036653 description "Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing.".
- 2012036653 extent "xxiv, 498 p., :".
- 2012036653 identifier "9780203067581 (ebook)".
- 2012036653 identifier "9780415537025 (hardback)".
- 2012036653 identifier "9780415537032 (pbk.)".
- 2012036653 issued "2013".
- 2012036653 issued "2013.".
- 2012036653 language "eng".
- 2012036653 publisher "New York, NY : Routledge,".
- 2012036653 subject "658.8/04 23".
- 2012036653 subject "HF5415.13 .B565 2013".
- 2012036653 subject "Marketing Management.".
- 2012036653 tableOfContents "Introduction to business to business marketing -- How business organisations buy -- Strategic planning for global business markets -- Ethical considerations for business marketers -- Market research -- Segmentation, targeting and positioning -- Market entry tactics -- Product strategy and product development -- Services for business markets -- Pricing -- Supply chain management -- Managing distribution channels -- Business to business marketing communications -- Customer relationships and key account management -- Sales promotion, exhibitions and trade fairs -- Corporate reputation management -- Marketing planning, implementation and control -- Organising for maximum effectiveness -- The future of business marketing.".
- 2012036653 title "Business to business marketing management : a global perspective / Alan Zimmerman and Jim Blythe.".
- 2012036653 type "text".