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- 2012037242 contributor B12470104.
- 2012037242 created "2013.".
- 2012037242 date "2013".
- 2012037242 date "2013.".
- 2012037242 dateCopyrighted "2013.".
- 2012037242 description "Includes bibliographical references and index.".
- 2012037242 extent "x, 238 pages :".
- 2012037242 identifier "9780415672795 (hardback)".
- 2012037242 identifier "9780415672801 (paperback)".
- 2012037242 issued "2013".
- 2012037242 issued "2013.".
- 2012037242 language "eng".
- 2012037242 publisher "Milton Park, Abingdon, Oxon : Routledge,".
- 2012037242 subject "658.8 23".
- 2012037242 subject "Branding (Marketing)".
- 2012037242 subject "HF6146.I58 P76 2013".
- 2012037242 subject "Interactive marketing.".
- 2012037242 subject "Internet advertising.".
- 2012037242 title "Promotional culture and convergence : markets, methods, media / edited by Helen Powell.".
- 2012037242 type "text".