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- 2012037271 contributor B12470132.
- 2012037271 contributor B12470133.
- 2012037271 created "c2014.".
- 2012037271 date "2014".
- 2012037271 date "c2014.".
- 2012037271 dateCopyrighted "c2014.".
- 2012037271 description "Includes bibliographical references and index.".
- 2012037271 description "Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.".
- 2012037271 extent "xxii, 695 p. :".
- 2012037271 identifier "0133084043".
- 2012037271 identifier "9780133084047".
- 2012037271 issued "2014".
- 2012037271 issued "c2014.".
- 2012037271 language "eng".
- 2012037271 publisher "Upper Saddle, N.J. : Pearson,".
- 2012037271 subject "658.8 23".
- 2012037271 subject "HF5415 .K636 2014".
- 2012037271 subject "Marketing.".
- 2012037271 tableOfContents "Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands : building customer value -- New-product development and product life-cycle strategies -- Pricing products : understanding and capturing customer value -- Pricing strategies -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communication strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Creating competitive advantage -- The global marketplace -- Sustainable marketing.".
- 2012037271 title "Principles of marketing / Philip Kotler, Gary Armstrong.".
- 2012037271 type "text".