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- 2012042108 contributor B12475490.
- 2012042108 date "2013".
- 2012042108 description "Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.".
- 2012042108 description "Includes bibliographical references (pages 203-215) and index.".
- 2012042108 extent "x, 227 pages ;".
- 2012042108 identifier "9780814745472 (cl : alk. paper)".
- 2012042108 identifier "9780814785904 (pb : alk. paper)".
- 2012042108 isPartOf "Postmillenial pop".
- 2012042108 issued "2013".
- 2012042108 language "eng".
- 2012042108 subject "658.8 23".
- 2012042108 subject "HF5415 .S373 2013".
- 2012042108 subject "Marketing Technological innovations.".
- 2012042108 subject "Marketing.".
- 2012042108 tableOfContents "Buying into the cool sell -- The ambient governance of advertainment -- Street spectacle and subculture jamming -- Buzz agency and the regime of dialogue -- Crowd-sourced marketing and the freedom to labor -- Managing agency in the regime of engagement.".
- 2012042108 title "Your ad here : the cool sell of guerrilla marketing / Michael Serazio.".
- 2012042108 type "text".