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- 2012042688 contributor B12476144.
- 2012042688 contributor B12476145.
- 2012042688 date "2014".
- 2012042688 description "Includes bibliographical references (pages 215-226) and index.".
- 2012042688 description "Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.".
- 2012042688 extent "xvii, 238 pages :".
- 2012042688 identifier "0205066720".
- 2012042688 identifier "9780205066728".
- 2012042688 issued "2014".
- 2012042688 language "eng".
- 2012042688 subject "659.2 23".
- 2012042688 subject "HM1221 .B63 2014".
- 2012042688 subject "Public relations.".
- 2012042688 tableOfContents "Preface -- About the authors -- Background -- The nature of persuasive campaigns -- Public relations process -- An overview of the public relations process -- Planning : background research -- Planning : primary research -- Planning : planning goals and objectives, messages and themes, channels and strategies -- Implementation : traditional media channels -- The internet and social media -- Implementation : nonmedia channels -- Implementation : logistics -- Evaluation -- Professional responsibility -- Legal and ethical considerations -- International, multicultural, and gender issues.".
- 2012042688 title "Developing the public relations campaign : a team-based approach / Randy Bobbitt, University of West Florida, Ruth Sullivan, Marshall University.".
- 2012042688 type "text".