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- 2012042760 contributor B12476219.
- 2012042760 contributor B12476220.
- 2012042760 date "2013".
- 2012042760 description "Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- 6.understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition -- Customer acquisition and the marketing mix -- Product management -- Promotion -- Pricing -- Distribution channels: routes-to-market -- Customer development -- Customer relationship management : principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in consumer relationships -- Marketing : culture, challenges and social responsibility.".
- 2012042760 description "Includes bibliographical references and index.".
- 2012042760 extent "pages cm".
- 2012042760 identifier "9780415521673 (hbk.)".
- 2012042760 identifier "9780415521680 (pbk.)".
- 2012042760 issued "2013".
- 2012042760 language "eng".
- 2012042760 subject "332.1068/8 23".
- 2012042760 subject "Financial services industry Marketing.".
- 2012042760 subject "HG173 .E56 2013".
- 2012042760 tableOfContents "Context and strategy -- The role, contribution and context of financial services -- The financial services marketplace : structures, products and participants -- Marketing financial services : an overview -- Strategic development and marketing planning -- Analysing the marketing environment -- 6.understanding the financial services consumer -- Segmentation targeting and positioning -- Internationalisation strategies for financial services -- Customer acquisition -- Customer acquisition and the marketing mix -- Product management -- Promotion -- Pricing -- Distribution channels: routes-to-market -- Customer development -- Customer relationship management : principles and practice -- Service delivery and service quality -- Satisfaction, value, trust and fairness in consumer relationships -- Marketing : culture, challenges and social responsibility.".
- 2012042760 title "Financial services marketing : an international guide to principles and practices / Christine Ennew and Nigel Waite.".
- 2012042760 type "text".