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- 2012044583 contributor B12478174.
- 2012044583 contributor B12478175.
- 2012044583 date "2014".
- 2012044583 description "Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.".
- 2012044583 extent "1 volume (various pagings) :".
- 2012044583 identifier "0078029007 (alk. paper)".
- 2012044583 identifier "9780078029004 (alk. paper)".
- 2012044583 issued "2014".
- 2012044583 language "eng".
- 2012044583 subject "658.8 23".
- 2012044583 subject "HF5415 .G6753 2014".
- 2012044583 subject "Marketing.".
- 2012044583 tableOfContents "Assessing the marketplace -- Overview of marketing -- Developing marketing strategies and a marketing plan -- Social and mobile marketing -- Marketing ethics -- Analyzing the marketing environment -- Understanding the marketplace -- Consumer behavior -- Business-to-business marketing -- Global marketing -- Targeting the marketplace -- Segmentation, targeting, and positioning -- Marketing research -- Value creation -- Product, branding, and packaging decisions -- Developing new products -- Services: the intangible product -- Value capture -- Pricing concepts for establishing value -- Strategic pricing methods -- Value delivery : designing the channel and supply chain -- Supply chain and channel management -- Retailing and multichannel marketing -- Value communication -- Integrated marketing communications -- Advertising, public relations, and sales promotions -- Personal selling and sales management -- Glossary -- Chapter quiz answer key -- Chapter notes -- Credits -- Name index -- Company index -- Subject index.".
- 2012044583 title "Marketing / Dhruv Grewal, Ph.D., Babson College, Michael Levy, Ph.D., Babson College.".
- 2012044583 type "text".