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- 2012045419 contributor B12479095.
- 2012045419 date "2013".
- 2012045419 description "Includes bibliographical references (p. 186-191) and index.".
- 2012045419 description "List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.".
- 2012045419 extent "xiii, 199 pages :".
- 2012045419 identifier "9781137277527 (hbk.)".
- 2012045419 issued "2013".
- 2012045419 language "eng".
- 2012045419 subject "658.4/01 23".
- 2012045419 subject "Business planning.".
- 2012045419 subject "Cost control.".
- 2012045419 subject "Cost effectiveness.".
- 2012045419 subject "HD47.4 .V35 2013".
- 2012045419 subject "Management.".
- 2012045419 tableOfContents "List of tables, figures and graphs -- Foreword / by Eugenia Bieto -- Acknowledgements -- Introduction -- The birth of the low cost phenomenon -- Reinventing your business model : RYBM -- Brand marketing at a time of heightened price sensitivity -- Case studies in innovation to produce lower prices -- Epilogue: expansion, innovations, price sensitivity and wealth.".
- 2012045419 title "Beyond the low cost business : rethinking the business model / Josep Francesc Valls Giménez, ESADE Business School, Spain ; translated by Gabriel Genescà and Benjamin Rowdon.".
- 2012045419 type "text".