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- 2012045472 contributor B12479155.
- 2012045472 date "2013".
- 2012045472 description "Includes bibliographical references (page 273) and index.".
- 2012045472 description "Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index.".
- 2012045472 extent "289 pages ;".
- 2012045472 identifier "0814432611 (hbk.)".
- 2012045472 identifier "9780814432617 (hbk.)".
- 2012045472 issued "2013".
- 2012045472 language "eng".
- 2012045472 subject "658.8/02 23".
- 2012045472 subject "HF5415.13 .S3896 2013".
- 2012045472 subject "Marketing Management.".
- 2012045472 subject "Strategic planning.".
- 2012045472 tableOfContents "Introduction: who should read this book? -- What is lead-generation marketing? -- Defining your leads -- Developing your lead-generation strategy -- Using lead-generation tactics -- Calculating the costs -- Lead-generation marketing tactics -- Introduction to online lead-generation advertising -- Search engine marketing -- Social media advertising: Part I: Facebook and Linkedin -- Social media advertising: Part II: Twitter advertising -- Selecting and targeting a mailing or contact list -- E-mail marketing -- Direct mail marketing -- Trade shows -- Integrated lead-generation marketing -- Notes -- Index.".
- 2012045472 title "The new rules of lead generation : proven strategies to maximize marketing ROI / David T. Scott.".
- 2012045472 type "text".