Matches in Library of Congress for { <http://lccn.loc.gov/2012045501> ?p ?o. }
Showing items 1 to 14 of
14
with 100 items per page.
- 2012045501 contributor B12479188.
- 2012045501 date "2013".
- 2012045501 description "Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.".
- 2012045501 extent "x, 172 pages :".
- 2012045501 identifier "9780749467128".
- 2012045501 isPartOf "Creating success series".
- 2012045501 issued "2013".
- 2012045501 language "eng".
- 2012045501 subject "658.8/02 23".
- 2012045501 subject "HF5415.13 .W48 2013".
- 2012045501 subject "Marketing Management.".
- 2012045501 tableOfContents "Preface -- Introduction -- Situation analysis : the marketing audit -- Objectives -- Strategies and action plans -- The distribution plan -- The advertising and promotions plan -- Writing the plan -- Presenting the plan, follow-up and revision -- Appendix C: Marketing plan for the UK market.".
- 2012045501 title "How to write a marketing plan / John Westwood.".
- 2012045501 type "text".