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- 2012045629 contributor B12479324.
- 2012045629 contributor B12479325.
- 2012045629 date "2013".
- 2012045629 description "Includes bibliographical references and index.".
- 2012045629 description "Introduction -- The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge.".
- 2012045629 extent "pages cm".
- 2012045629 identifier "9780415667944 (hardback)".
- 2012045629 identifier "9780415667951 (pbk.)".
- 2012045629 issued "2013".
- 2012045629 language "eng".
- 2012045629 subject "659.2 23".
- 2012045629 subject "HD59 .G687 2013".
- 2012045629 subject "Public relations Management.".
- 2012045629 tableOfContents "Introduction -- The strategic contribution of public relations -- A public relations view of the organisation -- Leadership and public relations -- Supporting the chief executive -- A new model of strategic public relations -- The pre-occupations of public relations leaders -- Contextual intelligence -- Valuing values -- The business of ethics -- Enacting the role -- The responsibilities of public relations leaders -- The planner -- The catalyst -- The expert technician -- The internal educator -- The consultant -- Public relations at the edge.".
- 2012045629 title "Strategic public relations leadership / Anne Gregory and Paul Willis.".
- 2012045629 type "text".