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- 2012045979 contributor B12479719.
- 2012045979 date "2013".
- 2012045979 description "Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice.".
- 2012045979 extent "xxiv, 191 pages ;".
- 2012045979 identifier "9780133258936 (pbk.)".
- 2012045979 issued "2013".
- 2012045979 language "eng".
- 2012045979 subject "658.5 23".
- 2012045979 subject "Brill, Ed.".
- 2012045979 subject "HF5415.15 .B689 2013".
- 2012045979 subject "International Business Machines Corporation Management.".
- 2012045979 subject "Internet marketing Social aspects.".
- 2012045979 subject "Management Social aspects.".
- 2012045979 subject "Product management Social aspects.".
- 2012045979 subject "Social media.".
- 2012045979 tableOfContents "Why social business? -- The social product manager -- Self, product, or company -- Offense or defense -- Picking a fight -- Activate your advocates -- Tools of the trade -- In real life -- Social inside the organization -- Risk management in social business -- Putting opting in into practice.".
- 2012045979 title "Opting in : lessons in social business from a Fortune 500 product manager / Ed Brill.".
- 2012045979 type "text".