Matches in Library of Congress for { <http://lccn.loc.gov/2012046141> ?p ?o. }
Showing items 1 to 18 of
18
with 100 items per page.
- 2012046141 alternative "Marketing cultural organisations".
- 2012046141 contributor B12479900.
- 2012046141 date "2013".
- 2012046141 description "Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.".
- 2012046141 description "Includes bibliographical references and index.".
- 2012046141 extent "ix, 190 pages ;".
- 2012046141 identifier "9780415626958 (hardback : alk. paper)".
- 2012046141 identifier "9780415626972 (pbk. : alk. paper)".
- 2012046141 issued "2013".
- 2012046141 language "eng".
- 2012046141 subject "658.8 23".
- 2012046141 subject "Museums Marketing.".
- 2012046141 subject "PN1590.M27 K65 2013".
- 2012046141 subject "Performing arts Marketing.".
- 2012046141 tableOfContents "Cultural marketing challenges -- From high art to popular culture -- The new culture participant -- Marketing and the external environment -- Consumer motivation and the purchase process -- Consumer segmentation -- Researching the consumer -- The product and the venue -- Pricing and funding as revenue sources -- Promotion of the marketing message.".
- 2012046141 title "Marketing cultural organisations".
- 2012046141 title "Marketing for cultural organizations : new strategies for attracting and engaging audiences / Bonita M. Kolb.".
- 2012046141 type "text".