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- 2012049765 contributor B12483780.
- 2012049765 contributor B12483781.
- 2012049765 date "2014".
- 2012049765 description "Includes bibliographical references and index.".
- 2012049765 extent "xl, 725 pages :".
- 2012049765 identifier "0078028981 (alk. paper)".
- 2012049765 identifier "9780078028984 (alk. paper)".
- 2012049765 issued "2014".
- 2012049765 language "eng".
- 2012049765 subject "658.8 23".
- 2012049765 subject "HF5415.13 .M369 2014".
- 2012049765 subject "Marketing Management.".
- 2012049765 title "Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Ph.D. University of North Carolina, Joseph P. Cannon, Ph.D. Colorado State University, E. Jerome McCarthy, Ph.D. Michigan State University.".
- 2012049765 type "text".