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- 2012277363 contributor B12486447.
- 2012277363 contributor B12486448.
- 2012277363 created "2013.".
- 2012277363 date "2013".
- 2012277363 date "2013.".
- 2012277363 dateCopyrighted "2013.".
- 2012277363 description "Includes bibliographical references (p. 385-386) and index.".
- 2012277363 extent "xxiii, 413 p. :".
- 2012277363 identifier "0199646503 (pbk.)".
- 2012277363 identifier "9780199646500 (pbk.)".
- 2012277363 issued "2013".
- 2012277363 issued "2013.".
- 2012277363 language "eng".
- 2012277363 publisher "Oxford : Oxford University Press,".
- 2012277363 subject "658.8 23".
- 2012277363 subject "HF5415 .B35 2013".
- 2012277363 subject "Marketing.".
- 2012277363 title "Essentials of marketing / Paul Baines, Chris Fill, Kelly Page.".
- 2012277363 type "text".