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- 2012285557 abstract "Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.".
- 2012285557 contributor B12487443.
- 2012285557 contributor B12487444.
- 2012285557 created "c2012.".
- 2012285557 date "2012".
- 2012285557 date "c2012.".
- 2012285557 dateCopyrighted "c2012.".
- 2012285557 description "Includes bibliographical references (p. 193-202) and index.".
- 2012285557 description "Smart brands such as Chipotle, Zazzle, Nike, and Pandora are ditching the outdated 20th century model of a one-size-fits-all approach to providing products and services. From a Netflix movie night to a marriage courtesy of eHarmony, customization is changing every corner of American life and business. Custom Nation is a practical how-to guide by someone who has built his business on the power of customization. YouBar founder Anthony Flynn and business journalist Emily Flynn Vencat explain how marketers, brand managers, and entrepreneurs across all industries can dramatically increase profits or launch new businesses.".
- 2012285557 description "The 21st century's custom revolution -- The end of mass production : how America became a custom nation -- Custom generation : why the 21st century's consumers want custom everything -- The paradox of choice -- Made in the YOU.S.A. : why customizers manufacture in America (or wherever their customers are) -- The future of commerce : customize everything, everywhere, all the time -- Launching your new CIY business -- Adding CIY to your existing business -- The seven crucial lessons of customizing -- Customize your marketing -- Keep growing your CIY business.".
- 2012285557 extent "xii, 240 p. :".
- 2012285557 identifier "1937856100".
- 2012285557 identifier "9781937856106 (pbk.)".
- 2012285557 identifier 2012285557-b.html.
- 2012285557 identifier 2012285557-d.html.
- 2012285557 issued "2012".
- 2012285557 issued "c2012.".
- 2012285557 language "eng".
- 2012285557 publisher "Dallas, Tex. : BenBella Books,".
- 2012285557 subject "Branding (Marketing)".
- 2012285557 subject "HF5415.127 .F59 2012".
- 2012285557 subject "Market segmentation.".
- 2012285557 subject "Mass customization.".
- 2012285557 subject "New business enterprises Management.".
- 2012285557 subject "Success in business.".
- 2012285557 subject "Target marketing.".
- 2012285557 tableOfContents "The 21st century's custom revolution -- The end of mass production : how America became a custom nation -- Custom generation : why the 21st century's consumers want custom everything -- The paradox of choice -- Made in the YOU.S.A. : why customizers manufacture in America (or wherever their customers are) -- The future of commerce : customize everything, everywhere, all the time -- Launching your new CIY business -- Adding CIY to your existing business -- The seven crucial lessons of customizing -- Customize your marketing -- Keep growing your CIY business.".
- 2012285557 title "Custom nation : why customization is the future of business and how to profit from it / Anthony Flynn, Emily Flynn Vencat ; with Dennis Flynn.".
- 2012285557 type "text".