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- 2012360715 contributor B12533348.
- 2012360715 created "c2011.".
- 2012360715 date "2011".
- 2012360715 date "c2011.".
- 2012360715 dateCopyrighted "c2011.".
- 2012360715 description "Includes bibliographical references (p. 344) and index.".
- 2012360715 description "Introduction -- Why segment? The motivation for segment-based descriptive models -- Distance: the basic measures of similarity and association -- Segmentation using a cell-based approach -- Segmentation of several attributes with clustering -- Clustering of many attributes -- When and how to update cluster segments -- Using segments in predictive models -- Clustering and the issue of missing data -- Product affinity and clustering of product affinities -- Computing segments using SOM/Kohonen for clustering -- Segmentation of textual data -- Clustering of product associations -- Predicting attitudinal segments from survey responses -- Combining attitudinal and behavioral segments -- Segmentation of customer transactions.".
- 2012360715 extent "xxii, 354 p. :".
- 2012360715 identifier "1607648105".
- 2012360715 identifier "9781607648109 (pbk.)".
- 2012360715 identifier "9781612900926 (e-book)".
- 2012360715 isPartOf "SAS press series".
- 2012360715 issued "2011".
- 2012360715 issued "c2011.".
- 2012360715 language "eng".
- 2012360715 publisher "Cary, N.C. : SAS,".
- 2012360715 subject "Business Data processing.".
- 2012360715 subject "Customer relations Management Data processing.".
- 2012360715 subject "Data mining.".
- 2012360715 subject "Enterprise miner.".
- 2012360715 subject "HF5548.2 .C59 2011".
- 2012360715 subject "SAS (Computer file)".
- 2012360715 subject "SAS (Computer program language)".
- 2012360715 tableOfContents "Introduction -- Why segment? The motivation for segment-based descriptive models -- Distance: the basic measures of similarity and association -- Segmentation using a cell-based approach -- Segmentation of several attributes with clustering -- Clustering of many attributes -- When and how to update cluster segments -- Using segments in predictive models -- Clustering and the issue of missing data -- Product affinity and clustering of product affinities -- Computing segments using SOM/Kohonen for clustering -- Segmentation of textual data -- Clustering of product associations -- Predicting attitudinal segments from survey responses -- Combining attitudinal and behavioral segments -- Segmentation of customer transactions.".
- 2012360715 title "Customer segmentation and clustering using SAS Enterprise Miner / Randall S. Collica.".
- 2012360715 type "text".