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- 2012392688 alternative "Creative strategy in direct and interactive marketing".
- 2012392688 contributor B12564404.
- 2012392688 contributor B12564405.
- 2012392688 contributor B12564406.
- 2012392688 created "c2006.".
- 2012392688 date "2006".
- 2012392688 date "c2006.".
- 2012392688 dateCopyrighted "c2006.".
- 2012392688 description "Includes bibliographical references and index.".
- 2012392688 extent "x, 502 p. :".
- 2012392688 identifier "1933199024 (pbk.)".
- 2012392688 identifier "9781933199023 (pbk.)".
- 2012392688 issued "2006".
- 2012392688 issued "c2006.".
- 2012392688 language "eng".
- 2012392688 publisher "Chicago, Ill. : Racom Communications,".
- 2012392688 subject "658.8/72 23".
- 2012392688 subject "Direct marketing.".
- 2012392688 subject "HF5415.126 .J66 2006".
- 2012392688 subject "Interactive marketing.".
- 2012392688 title "Creative strategy in direct & interactive marketing / Susan K. Jones ; [foreword by Ted Spiegel ; introduction by Jerry I. Reitman].".
- 2012392688 title "Creative strategy in direct and interactive marketing".
- 2012392688 type "text".