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- 2012406431 contributor B12576441.
- 2012406431 created "2012.".
- 2012406431 date "2012".
- 2012406431 date "2012.".
- 2012406431 dateCopyrighted "2012.".
- 2012406431 description "Includes bibliographical references and index.".
- 2012406431 extent "xi, 357 p. :".
- 2012406431 identifier "0199655839 (pbk.)".
- 2012406431 identifier "9780199576746 (hbk.)".
- 2012406431 identifier "9780199655830 (pbk.)".
- 2012406431 issued "2012".
- 2012406431 issued "2012.".
- 2012406431 language "eng".
- 2012406431 publisher "Oxford : Oxford University Press,".
- 2012406431 subject "HF5415 .I528 2012".
- 2012406431 subject "Marketing Management.".
- 2012406431 subject "Marketing.".
- 2012406431 title "Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla.".
- 2012406431 type "text".