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- 2012418013 contributor B12587575.
- 2012418013 created "c2012.".
- 2012418013 date "2012".
- 2012418013 date "c2012.".
- 2012418013 dateCopyrighted "c2012.".
- 2012418013 description "Includes bibliographical references and indexes.".
- 2012418013 description "What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment.".
- 2012418013 extent "xxxi, 542 p. :".
- 2012418013 identifier "9780199602131".
- 2012418013 issued "2012".
- 2012418013 issued "c2012.".
- 2012418013 language "eng".
- 2012418013 publisher "Oxford ; New York : Oxford University Press,".
- 2012418013 subject "658.8 23".
- 2012418013 subject "HF5415 .P2342 2012".
- 2012418013 subject "Marketing.".
- 2012418013 tableOfContents "What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort in a global environment.".
- 2012418013 title "Introduction to marketing : theory and practice / Adrian Palmer.".
- 2012418013 type "text".