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- 2012419359 contributor B12588839.
- 2012419359 contributor B12588840.
- 2012419359 created "c2011.".
- 2012419359 date "2011".
- 2012419359 date "c2011.".
- 2012419359 dateCopyrighted "c2011.".
- 2012419359 description "Includes bibliographical references (p. 287-305) and indexes.".
- 2012419359 description "Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.".
- 2012419359 extent "xv, 332 p. :".
- 2012419359 identifier "9781422161982 (pbk.)".
- 2012419359 issued "2011".
- 2012419359 issued "c2011.".
- 2012419359 language "eng".
- 2012419359 publisher "Boston, Mass. : Harvard Business Review Press,".
- 2012419359 subject "303.48/33 22".
- 2012419359 subject "HC79.I55 L48 2011".
- 2012419359 subject "Information society Economic aspects.".
- 2012419359 subject "Online social networks Economic aspects.".
- 2012419359 tableOfContents "Understanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- Tapping the groundswell with Twitter -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- Attaining social maturity -- The future of the groundswell.".
- 2012419359 title "Groundswell : winning in a world transformed by social technologies / Charlene Li, Josh Bernoff.".
- 2012419359 type "text".